
In the previous post I spent some time describing how the Bolles girl was anything but a one dimensional poster girl peddling glee. As approachable as many were, there were others who wanted nothing at all to do with the guy who had just shelled out his hard earned money for the magazine. Compared with any other pinup illustrator-then or now-Bolles was far more apt to depict his girls in emotions ranging from boredom to annoyance to outright contempt. Clearly, this version of the Bolles girl was not only well aware of her effect on readers but could care less. As you can see from the examples above which span from 1923 to 1941, the not so nice Bolles girl made regular appearances throughout his entire career.
To the right is the entire image for the 1923 Film Fun cover and as you'll notice, there's a lot more going on in the composition that we typically see from Bolles.Yet within a year these sorts of narrative elements would fade from the covers to leave the Bolles girl front and center, free of any visual competition. In some ways this was too bad, because as this examples shows, Bolles had no trouble handling more involved compositions.

But aside from all this, take a closer look at our jaded film star and consider just how racy her image must have appeared the day she hit the newsstands. Notice-as if you haven't already-that revealing swim suit, the rolled hose, those splayed ankles. Naughty girl! Nobody today would take offense at any of this, but back in Bolles' times these were just the sorts of provocations that resulted in Film Fun getting banned by entire countries. Just one more thing; could this be the earliest depiction of a stunt double?

And this brings up another unique aspect of Bolles' work. Was there any other pinup artist of his era (granted, the term pinup originated in the early 40s) who depicted their girls with such confrontational intensity? Bolles produced a lot of covers with nary a hint of a smile. Some of his girls were bored, others pettish or merely unimpressed, and there were more than a few who confronted you with a cool, neutral gaze that conveyed an air of menace. I would venture that Bolles painted more mirthless pinups than any other artist. Throw out embarrassment as an emotional expression and you couldn't come up with a single straight faced Elvgren. Petty did haughty but after 1935 it was all smiles, and you had to wait until Playboy before you saw it from Vargas. It was Bolles who made the pinup more than just a vehicle of vapid cheeriness or abashment. But let's brave a closer look. Could that be the slightest curl of a smile on the edge of those luscious lips? Still not sure? We'll zoom in even closer when we probe the depths of Bolles' emotional range in future posts.









